Boxing may be the ultimate test of a personal brand. Every time the bell rings, reputation, preparation and performance are all on the line.. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Providence native, Demetrius “Boo Boo” Andrade, a 2008 U.S. Olympia...

The World Cup is more than a soccer tournament. It is a global brand experience shaped by fandom, culture, hospitality and the shared moments that bring people together. On this special episode of Brand Slam, (add)ventures founder and CEO Steve Rosa and (add)ventures President Mary Sad...

Basketball is no longer just an American game. It is a global business, a cultural force and a powerful case study in how leadership, talent development and brand growth can move across borders. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata chat with Ryan Richman live ...

College athletics is no longer just about winning games. It is about building brands powerful enough to compete in a rapidly changing market. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Jason Butikofer, Deputy Director of Athletics/Chief Operating Offic...

The world’s biggest superheroes are built on more than spectacle. They’re built on identity, emotion and fandom. In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata go inside Hasbro’s Marvel universe with Mike Pullano, Senior Director of Global Brand Strategy & Marketing...

Culture travels when people believe in it. In this special episode of Brand Slam, hosts Steve Rosa and Mary Sadlier take listeners inside the International Portuguese Music Awards (IPMA) in Providence, Rhode Island, where music, storytelling and identity come together on a global stage. <...

Culture is not a marketing tactic. It is the brand. And winning brands know how to activate it.  In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Michael Benevides, President and CEO of Portugalia Marketplace and Portugalia Imports Inc., to explore how a fam...

The Boston Marathon is one of the most iconic and enduring brands in sports. On this episode of Brand Slam, presented by (add)victory, the sports marketing division of (add)global, hosts Steve Rosa and Joe Kayata sit down with Scott Stover, Chief Marketing Officer of the Boston Athletic Associ...

The strongest brands know when it’s time to reinvent themselves. And right now, baseball is in the middle of exactly that kind of transformation. Once challenged by shifting attention spans, the game is finding new life through global talent, a faster pace and a more connected, energized fanba...

The best brands don’t just sell products. They give people something to say about themselves.