The International Tennis Hall of Fame in Newport, RI, is built on 150 years of history, but staying relevant requires more than preserving the past. It means creating new reasons for fans to care and new ways for partners to connect. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with International Tennis Hall of Fame CEO Dan Faber to discuss how one of sports’ most historic institutions continues to evolve.

Faber has led the Hall of Fame since 2023 after spending a decade with the USTA Foundation. He shares how his background in education and tennis helped shape his leadership approach, and what comes next after Roger Federer’s induction brought one of the biggest weekends the Hall of Fame has ever experienced.

It’s a challenge that anyone managing a legacy brand will recognize. How do you build on a moment like that and give people a reason to keep coming back?

The conversation explores the Hall of Fame’s connection to Newport, the historic Newport Casino and the museum experience that brings tennis history to life for both longtime fans and new audiences. Faber also talks about what the Hall of Fame offers its brand-partners and why sports properties can be such powerful platforms for connection. Listen for a look at how the organization is turning its history into opportunities for the future. 



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